The timing and frequency of push notifications can significantly impact their effectiveness. Sending messages at the right moments and avoiding over-communication are crucial for maintaining user engagement without causing notification fatigue.

Key considerations for optimization include:

• User behavior analysis: Study when users are most active in your app
• Time zone awareness: Adjust send times based on users' local time zones
• Frequency capping: Limit the number of notifications sent per day or week
• Day-of-week optimization: Identify which days yield higher engagement rates
• Context-based timing: Align notifications with relevant events or user actions^[1]

For example, a fitness app might send workout reminders in the morning when users typically exercise, while a food delivery app could send dinner promotions in the late afternoon.