Push notification copy must be concise, relevant, and compelling to effectively capture user attention and drive engagement. The limited space demands careful consideration of every word to convey your message and prompt action. Consider these elements when crafting push notification copy:

• Clarity: Use simple language and avoid jargon. For example, "Your order is out for delivery" instead of "Your package is in transit for final mile delivery."
• Brevity: Keep messages short and to the point (ideally 10 words or less).
• Personalization: Include user-specific details. Example: "John, your favorite artist just released a new album!" instead of "New music release."
• Action-oriented language: Use strong verbs to encourage immediate response. "Claim your reward now" is more effective than "Your reward is available."
• Value proposition: Clearly communicate the benefit. "Your cart items are 20% off today only!" rather than "Special offer inside."
• Urgency: Create a sense of timeliness when appropriate. "Only 2 hours left in our sale!" instead of "Sale is ongoing."