Leveraging in-app messaging for personalization

In-app messages are targeted notifications delivered while users actively use an application. These messages can include feature announcements, onboarding tips, promotional offers, milestone celebrations, or usage suggestions. Unlike push notifications, in-app messages reach users during their app session, providing timely, contextual information without interrupting their experience.

To personalize in-app messages effectively:

• Content personalization: Use users' names, reference their actions ("Great job completing 5 tasks!"), or highlight relevant features based on their usage patterns
• Behavioral targeting: Show messages based on specific actions, like offering premium features when users hit free plan limits
• Timing optimization: Deliver messages during peak engagement times, such as after completing a key action or reaching a milestone^[1]