To reduce churn, businesses must be able to identify early warning signs that indicate a customer may be at risk of leaving. These signs often appear long before a customer cancels a subscription or stops using the service, so recognizing them early allows businesses to take proactive steps to retain customers.

Common early warning signs include:

• Decreased usage: When a customer begins using the product or service less frequently.
• Unresolved support tickets: Customers who have ongoing issues without resolution are more likely to leave.
• Negative feedback: Low ratings, poor reviews, or dissatisfaction expressed through surveys.
• Declining engagement: Reduced interaction with emails, promotions, or other communication channels.