Grammar standards

Grammar standards ensure professional, error-free content that builds user confidence. While product copy often bends traditional rules for clarity and brevity, certain standards remain non-negotiable. Consistent grammar application prevents confusion and maintains credibility across touchpoints.

Define your approach to common grammar decisions: Oxford commas, contractions, and sentence fragments. Modern product copy often favors conversational elements like contractions ("you'll" versus "you will") for approachability.^[1] Document these choices to prevent endless debates and revisions.

Address international variations explicitly. Choose between American and British English, then apply consistently. Consider how grammar choices affect localization and translation. Simple, standard constructions translate more accurately than idiomatic expressions or complex structures.