Christian Storm

• Directed strategy and design for improved newsletter experience that tripled conversion and growth opportunities. Led research to learn user and business needs; analyzed competition and user flows; facilitated ideation workshops; sketched solutions and created wireframes; prototyped and user-tested interactions; and iterated on design based on data

• Spearheaded creation of new app-like mobile web experience for personal finance website to improve engagement and usability; work included stakeholder surveys, persona creation, user journeys, information architecture, prototyping and user-testing

• Initiated a product tables refresh, creating a flexible UI component for cross-brand sites that increased usability by 185% and boosted user trust

• Improved iOS/Android app store rankings of B2C internet speed test app for Highspeedinternet.com by conducting usability tests

• Co-lead design system migration from Adobe XD to Figma that improved engineering handoffs

• Reduced search time by 384% for key buyers and increased book sales by more than 50% by spearheading a redesign of a mystery publisher’s website

• Tackled complex problems with a marine conservation group to create app and website for social good that helps Floridians help save sea turtles

• Increased a Minnesota yoga therapist's client base by 14% with an improved website design

• Designed multi-platform classical music streaming app that improves discovery and increased satisfaction by 85% for Spotify’s classical music listeners. Work included: user research; prototypes and testing for mobile, desktop, and TV; new podcast functionality, features for 
live events; and even solving a serious accessibility issue

• Directed the visual strategy for the press, designing all artwork, digital and print, including covers, audiobooks, and marketing materials, and supervised designers and illustrators

• Increased sales by 12% by starting multivariate testing of cover designs

• Conceptualized, art-directed, crafted and delivered best-selling and award-winning book covers and interiors for major publishers like Random House, Penguin, Macmillan, Little Brown, Harper-Collins, Amazon Publishing, Disney-Hyperion, Houghton Mifflin, and Stanford University

• Designed best-selling and award-winning jackets and covers for YA and middle-grade novels for 7 imprints in the Young Readers Division. Commercial best-sellers include: Thirteen Reasons Why (made into Netflix series), Paper Towns (later a movie), and Enola Holmes series (movie)

• Commissioned and art directed illustrators, photographers, and designers, including on-site art directing of photo shoots

• Supervised 2 junior designers and several design interns