Meal Masters - UXR Survey

PROCESS

To get started I brainstormed on the possible situations (current & ideal) and topics from the brief. After writing down all the questions that popped up, I went to the competitors their website (see next page). There I focussed on what they serve, how the onboarding went and what options the customer has. After comparing their services I added more questions about the information I found.

Besides the topics from the brief, there’s also the aspect of the person itself: does he live alone or is there a family to feed, what’s going on in their lives and where can we provide as an extra to convince them.

EXPLANATION

Interpretations

The willingness to pay and frequency are difficult. Asking the questions “Are you willing to pay” and “How frequent would you” are pure assumption based. People their talking doesn’t necessarily align with their behaviour. They can’t predict the future. In stead of these questions, we used questions that focus on the past/current situation.

SURVEY

QUESTIONS THAT DIDN'T MAKE THE CUT

• What kind of food aren’t you very keen on? Too specific -> Onboarding on site
• How much variation do you like in your meals?
Too specific -> Onboarding on site
• What does a healthy meal contain in your opinion? -> For us to know as experts, not for them to tell
• How did you provide healthy meals before you could order them?
• How much place do you have to stock meals? (Freezer? -> Still fresh..?)
• What information would you like to receive about the meals? 
-> added as a part of the “What’s important to you” question

COMPETITOR RESEARCH