Unlocking the C2C Motors Market: Design Workshop Plan

The challenge & rationale

This project tackles a specific business and UX challenge: onboarding non-digitally savvy car sellers (rural and small urban areas) onto the ACME auto platform. The rationale behind organizing this workshop was to bridge the gap between UX research and actionable product strategy, shifting the team's focus from building "cool features" to removing deep-seated user friction points (trust, process intimidation, and fear of failure).

The decision-making process & facilitation strategy

To ensure the workshop was efficient and democratic, but strictly aligned with business goals, I structured the 4-hour session around a diverge-converge framework:

• Empathy first: We started by grounding the cross-functional team (design, engineering, product) in real user barriers.
• Silent ideation: I chose brainwriting over traditional brainstorming to prevent vocal minority dominance and ensure rapid, high-quality idea generation.
• Strategic convergence: Ideas were evaluated using an impact vs. effort matrix and dot voting.
• Conflict resolution: To guarantee the workshop stayed on schedule, I implemented the "decider rule," empowering the product owner to break voting ties based on technical feasibility and business ROI.

The outcome The structured facilitation led the team to select the "scan & go" (OCR smart assistant) as the MVP feature. We exited the room with a concrete, 3-phase execution roadmap, clearly assigned ownership, and defined KPIs (e.g., listing completion rate).

Tools & collaborators

• Tools: FigJam or Miro, Figma, PowerPoint or Google Slides, Jira.
• Tags: workshop facilitation, UX strategy, product management, design thinking, ideation.