Heuristics Analysis for B2C webshop bijenkorf.nl

Client description

De Bijenkorf – meaning ‘the beehive’ – is the most renowned chain of premium department stores in the Netherlands. With flagship stores in Amsterdam, The Hague, Rotterdam and Utrecht and smaller stores in Amstelveen, Eindhoven and Maastricht, we are a true one stop luxury shopping experience, since 1870.

Bijenkorf International on https://www.debijenkorf.nl/international

Approach

A heuristic evaluation is a method for identifying design problems in a user interface. Evaluators judge the design against a set of guidelines (called heuristics) that make systems easy to use.

Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

10 Usability Heuristics for User Interface Design on https://www.nngroup.com/articles/ten-usability-heuristics/

Performed task

Product: Bijenkorf.nl

User Group: Online shopper

Task: Buying clothes

Device: Mobile

Disclaimer: This project is part of the UX Design course. This project should not be interpreted as an accurate representation of real-world facts or outcomes. The content, including all data, characters, events, and scenarios, is purely imaginative and intended solely for educational purposes

The ideas and viewpoints expressed in this project are those of the author and do not necessarily reflect the official policy or position of any institution, organization, or individual mentioned herein.