GFA - Landing Page for Non-Profit Platform

Using the AI model, I was able to generate the organization’s mission and values, which centered around sustainability, collaboration, and driving environmental change. The goal was to create an organization that felt real, with values, a background, a team, events, and initiatives. This was all part of an exercise that would eventually guide me in developing a brand identity for this fictional non-profit, called Green Future Alliance (GFA).

Here are the core values I based the brand on:

• Sustainability: Focused on eco-friendly practices and preserving the planet for future generations.
• Collaboration: Building strong partnerships with individuals, businesses, and governments.
• Innovation: Finding new ways to tackle environmental issues with creative solutions.
• Integrity: Ensuring transparency and trust in all actions and initiatives.
• Education: Empowering people with knowledge to make informed choices.

GFA Brand

With these values in mind, I started working on the brand for GFA. To better understand the style and vision, I asked the AI 10 questions. These questions helped clarify what kind of brand GFA should be, including the design style, tone, and what it needed to communicate.

Based on these answers, I created a mood board that captured the essence of the brand. The theme was centered around a formal, yet approachable and professional identity, one that reflects GFA’s mission to support education, create partnerships, and drive positive environmental change.

Once the brand identity was solidified, I moved on to designing the website’s landing page.

GFA Website

The challenge here was to create a design that would serve two main types of users: those looking to volunteer and those interested in donating or attending events like conferences and talks.

For the volunteers, the page needed to clearly explain how they could get involved and the impact their efforts would have. For donors and event attendees, it was important to make it easy for them to understand how their financial support or participation would directly contribute to GFA’s mission.

Disclaimer: I recommend viewing the design in the prototype mode, as some elements are fixed and will stick to the top while the user scrolls.

In the end, the design balanced both user groups, offering clear calls to action and intuitive navigation that guides them toward their goals. Whether someone wanted to volunteer, donate, or learn more about upcoming events, the landing page provided a user-friendly experience that aligned with GFA’s mission and values.