Case Study - Hero Section

Good start on the project!

I have a few suggestions that might be helpful:

The display font you’ve chosen works well with the context, but the font used across the page needs better letter spacing for readability.

The motorcycle image used here features a V-twin—a type of internal combustion engine—which does not fit well with the context of sustainability. When selecting images, consider how they relate to the content on the page, as this can strengthen your message.

Lastly, exploring existing websites within the same industry for inspiration can be a valuable exercise. Try experimenting with their layouts while incorporating your unique colors, images, and fonts to understand the design context better.

Overall, you’re off to a good start!

Hi Cipriana, I like the two hero design explorations but I feel they belong in two separate projects. I didn't see any link between them and was a bit confused at first. The contrast for the first hero (the bike) could improve, the second one is great.

I would say split them into their respective projects and elaborate on the process and maybe add interactions.

Cheers!

Hi Cipriana

From a strategic communication standpoint, a hero section carries disproportionate responsibility. It sets context, communicates value, and anchors user attention within seconds. If your hero clearly expresses the core message without visual noise, that’s a strong structural decision.

What defines an effective hero isn’t just typography or imagery it’s alignment between promise and action. The headline should articulate a clear benefit, while the supporting elements reinforce credibility and guide toward the primary call-to-action. If those pieces feel cohesive, it reflects disciplined design thinking.

To elevate it further, I’d refine differentiation. What makes this message distinct from competitors in the same space? Strengthening the emotional or outcome-driven framing would increase memorability. Overall, this feels directionally clear with good potential for sharper persuasive impact.

This is really clean, and at first glance, I was impressed. However, as soon as you look a bit deeper, there are some small hiccups that, if you iterate on them, will make a big improvement. The main one that jumps at me is the accessibility, or rather, legibility, of the copy. One suggestion may be to increase the kerning of your copy. I do like how there is good visual contrast, though, and that is a big win!

A great start.. the design looks very promising! Just be careful with the colour choice for the button as it clashes quite a lot with the background! Will be interesting to see your designs development!