Jakob’s Law

Jakob's Law emphasizes that users often prefer interfaces similar to those they already know from other sites and apps. This familiarity breeds comfort, reducing the time and effort needed to learn new interfaces.

Here are some recommendations for applying Jakob’s Law to enhance UI design:

• Prioritize consistency: Align your design with common user expectations and industry standards. This consistency helps users feel at ease, making the interface intuitive and easy to navigate.
• Innovate carefully: While innovation is valuable, it should be implemented wisely. If a new design approach is too complex or unfamiliar, it might lead to user frustration and abandonment. Innovate only where it adds significant value and ensure to provide tips and tutorials.
• Balance familiarity with novelty: Maintain a balance between familiar design elements and new concepts. For example, you might keep navigation elements consistent with user expectations while introducing fresh colors and typography to distinguish your brand.

By focusing on what users find familiar, you can create interfaces that are easy to use and still showcase creativity where it matters most.