Match between the system and the real world

A match between the system and the real world means the system should speak users' language, with words, phrases, and concepts familiar to the user, rather than system-oriented terms.

Jargon and system-oriented terms in your designs are a turn-off to users. Make sure the words, phrases, and concepts you use are familiar to your users. Real-world resemblance orients users to the new environment and makes them more comfortable. Consider the ubiquity of the magnifying glass for the search icon or using a “Join the Community” button instead of “Sign Up.”