Provide a helpful No Results page

Imagine the frustration of encountering a blank page or a bland "No results found" message. This situation can be a significant deterrent for users, especially if it occurs repeatedly. To retain users, provide helpful guidance on the No Results page.

This can include a brief explanation of why no results were found and suggestions for alternative actions such as:

• Offering alternative search queries
• Providing category suggestions with links
• Suggesting similar items or related categories
• Recommending results based on past searches or popular items

You may also urge users to check their spelling or try different terms but this tends to place an additional burden on them and users generally prefer effortless solutions.^[1]