Avoid clickbaiting
Misleading content manifests in various forms across digital interfaces. Common patterns include sensationalized headlines, manipulative notifications ("Your account might be at risk!"), or deceptive promotional messages ("Only 3 rooms left!" when many are available). These tactics exploit fear of missing out (FOMO) and create artificial scarcity, potentially triggering anxiety responses. For users already managing anxiety, these manipulative patterns can significantly impact their ability to make rational decisions.
Honest, transparent communication builds trust and supports users' emotional well-being. Instead of relying on clickbait, focus on providing clear, accurate information that helps users make informed decisions. For example, provide factual inventory information rather than panic-inducing stock alerts. This approach respects users' intelligence while maintaining their sense of security and control during digital interactions.
Pro Tip: When writing notifications or alerts, ask yourself: "Does this message provide genuine value, or does it primarily aim to provoke an emotional response?"