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Logomark
Exercise

Logomark

Combination mark
Exercise

Combination mark

People have limitations
Exercise

People have limitations

Human memory is complex
Exercise

Human memory is complex

People don't want to do more than they have to
Exercise

People don't want to do more than they have to

People are social
Exercise

People are social

People crave information
Exercise

People crave information

Unconscious processing matters
Exercise

Unconscious processing matters

People make mistakes
Exercise

People make mistakes

Hold onto users' attention
Exercise

Hold onto users' attention

Leverage visuals
Exercise

Leverage visuals

People create mental models
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People create mental models

Retention metrics
Exercise

Retention metrics

The importance of community in user retention
Exercise

The importance of community in user retention

Understanding user retention through loyalty programs
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Understanding user retention through loyalty programs

Key components of successful loyalty programs
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Key components of successful loyalty programs

Unmet expectations
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Unmet expectations

Exercise

Collaborating with marketing and sales

Exercise

Creating exclusive benefits for loyal users

Establishing initial trust
Exercise

Establishing initial trust

Exercise

Building influence through consistency