Unmet expectations

Unmet expectations are a key reason why customers leave. When customers buy a product expecting certain results, and those results don't happen, they often get frustrated and leave. This commonly occurs when marketing makes big promises, or when customers don't fully understand what the product can actually do.

The fitness app shown sets unrealistic expectations by promising visible body changes "in just 3 weeks." While this bold promise might attract new users, it's likely to disappoint them when such dramatic changes don't happen in such a short time. These users will probably leave once they realize the timeline isn't realistic.

To keep customers longer, businesses should be honest about what their product can deliver. Clear communication about what the product does, what it can't do, and what results to expect helps customers make informed decisions. When customers know exactly what they're getting, they're more likely to stay and be satisfied with the product.