Purpose of UX writing

UX writers collaborate closely with other UX professionals to create a cohesive, user-friendly experience. While a large part of their role involves crafting microcopy, their impact goes far beyond just writing. For example, rather than simply adding text, a UX writer might suggest revising the user flow or even eliminating unnecessary features to streamline the experience.

How can we tell when a UX writer has done their job well? It's when a website or app feels intuitive, and users can easily navigate it to accomplish their goals without confusion or friction.

As Coco Chanel famously said, "Dress shabbily, and they remember the dress; dress impeccably, and they remember the woman." The same principle applies to UX writing. If the copy is poor, users will focus on what confused them and remember the negative experience. But if the UX writing is spot-on, users won’t even think about it—they’ll simply enjoy the product and remember how well it worked for them.