Intuitive processes

The main goal of any designer is to create an intuitive interface. But what exactly does "intuitive" mean? Is it about intuition? Not quite.

Intuition is the ability to know something without needing proof — like a gut feeling. However, an intuitive interface isn't based on this. Instead, it refers to how well a product aligns with what users expect.^[1]

When an interface matches a user’s mental model — the way they assume things will work — it feels intuitive. For example, when you shop for groceries online, your mental model is based on real-life shopping — selecting items, putting them in a cart, and checking out. If the online process flows just like that, it feels natural and easy to use.

For UX writers, making interfaces intuitive means using the language your users are familiar with, avoiding technical terms, and ensuring the process feels as expected. This lowers the cognitive load and makes the experience smoother.