Make use of gamification
Gamification uses game-like elements in non-game interfaces to create enjoyable experiences and keep users engaged. Motivation is key for gamification to work. If your product itself isn’t a game, users need to see the value in earning points, badges, or leaderboard spots.
Here are some tips for using gamification effectively:
- Always remember the final goal. Rewards should motivate users to return, not just complete one task. For example, if users earn coins for signing up, offer more rewards for different future actions.
- Tailor gamification methods to various user needs. What's good for advanced users may be absolutely irrelevant for newcomers. Leverage different motivators to inspire both loyal users and those who use your product occasionally.
- Provide simple rules and clear instructions. Even the simplest game has rules. Make sure your users understand what to do without extra thought work. Also, don't overcomplicate the process — games should be fun and easy to understand.
Pro Tip: Think twice before introducing gamification techniques. Sometimes, they can be distracting and annoying, and if most users prefer skipping the gamification part, consider removing it.
