Focus on users

With intense competition among digital products, UX writing is the key to boosting audience engagement. Start by understanding your users to craft copy that fits their needs and expectations. Know your audience, how they land on a page, what they’re looking for, and the actions you want them to take.

• Research your target audience. Explore forums where users discuss similar products or conduct interviews to understand their preferences. Adjust your product’s tone and voice to match their expectations — whether they prefer a friendly, conversational style or a more professional one.
• Use human language. When writing UX copy, keep it simple and clear. Avoid slang, technical jargon, or academic terms that could confuse users. Instead, use straightforward language that guides them naturally. Clear, easy-to-read content is far more effective than flashy words. Studies show even experts prefer simple, understandable text.^[1]