A friendly, conversational tone evokes positive emotions and builds trust. But conversational doesn’t mean silly texts filled with slang and emojis — it just means sounding human and natural.

What can make your writing sound conversational?

• First and second-person pronouns: Third-person pronouns like "they," "he," and "she" sound formal and distant. First and second-person pronouns like "we" and "you" engage readers and direct your message to them.
• Informal linking words: Linking words like "besides," "firstly," "secondly," "on the other hand," "in conclusion," etc., are more common for formal writing. In conversations, people tend to use words like "anyway," "well," "plus," "since," "of course," "because," and "also."
• Contractions: People use contractions (won't, don't, aren't, etc.) in conversations to speak faster. In turn, they make writing sound more informal, as if you're talking to someone in person.
• Short sentences: People commonly speak in short sentences. When used in writing, they increase readability and help users quickly understand your message.^[1]
• Use common words: Aim for a readability level of 5th to 8th grade to help users comprehend the content faster and more efficiently.^[2]