Reinforce your brand

Every product has a different voice in the same way that every person has a different voice. That's why two products with similar functionality reach entirely different audiences. Research your user preferences and create a brand voice that sets it apart from other products. Is it compelling, emotional, funny, or motivating?

Through microcopy, you can cement the brand's voice. Every time users interact with your product is a chance for you to establish your brand's personality. This, in turn, will create a deeper connection between users and the product, resulting in a better user experience.^[1]