Lessen uncertainty

Consistent terminology reduces user confusion and helps them focus on their goals. For example, calling an action "scheduling" in one place and "booking" in another makes users pause to decipher the difference, potentially risking conversions.

Resist the urge to vary terms, CTAs, or primary feature names just for creativity. Stick with the same wording across the board. While this may feel limiting initially, it ultimately enhances clarity, allowing you to craft sharper, more effective writing.