Why surveys are useful

Surveys are a versatile research tool that can be used at any stage of the design process. They can help gather both qualitative and quantitative data. Remember that they can only provide attitudinal data — data about what people think and how they feel. This may differ from what people actually do.

One of the reasons why surveys are so popular is that they allow you to get a lot of data at little cost. There are many platforms — including SurveyMonkey, Typeform, and Google Forms — where you can host surveys.