Write down all of your important data points
The first step of affinity mapping is listing out every data point from your research on individual cards or sticky notes that can be affixed to a board or wall. Typically, an affinity mapping session involves multiple team members and stakeholders taking part. When several perspectives are involved, it reduces the chances of any vital data being left out.
Make sure you write down points legibly and concisely for everyone to be able to read and understand. User quotes are great to have on affinity maps, don’t shy away from them! Allocate about 30-60 minutes for this step.
Pro Tip: Don’t worry about data repetitions in the notes — you can stick them overlapping one another. Just make sure the most descriptive note of the lot is on the top.
