There are many arguments for why you should include accessibility in your UX research. The most obvious ones are to make your product accessible to people with disabilities and to meet legal requirements.

Other benefits of conducting accessibility research include:

• Gathering data that represents your entire user population
• Identifying areas that interfere with any user’s ability to interact with a system
• Improving your product for all users and widening your user pool
• Discovering early on whether significant accessibility issues exist
• Connecting with people where they are and using their assistive tools and technologies in a realistic context
• Gaining critical insights that help you innovate on your products
• Positioning your brand as one with thoughtfulness towards everyone