Reciprocity

The reciprocity principle is about giving something valuable to users, so they feel inclined to return the favor. When you give first, users are more likely to respond positively and engage with your product or service.

Here’s how to use reciprocity in design:

• Offer freebies or discounts: Give users a free trial, sample, or discount. For example, an online store could offer a 10% discount on the first purchase.
• Provide valuable content for free: Share useful information, tips, or resources in the form of a blog or newsletter.^[1]
• Exclusive access: Give users early access to new features or products. For instance, a gaming app could offer beta access to new game levels.
• Personalized experiences: Tailor your interactions to individual users. Personalized recommendations or special birthday offers show users that you care about their unique needs.