Pleasure needs

Pleasure needs focus on making a product enjoyable and satisfying to use. For example, in a payment app, a pleasurability feature could be a pleasant chime sound when a payment is successfully made. This small, enjoyable detail can make users feel happy and satisfied, creating a positive association with the app. You can only think of pleasurability needs after the first 3 needs — functional, reliable, and usable — are fulfilled.^[1]

To identify pleasurability needs, you can:

• Ask users what they enjoy most about the product through surveys and interviews.
• Watch how users interact with the app and note moments of joy or frustration, although it can be hard to pinpoint.
• Experiment with adding small enjoyable elements, like sounds or animations, and see how users respond through A/B testing.