Descriptions

Product descriptions are commonly found on e-commerce product pages and include concise information on product features, appearance, application, price, and other essential aspects. Since people can't touch or try on the product and because using a support chat to ask for details requires time and effort, product descriptions should be thorough and remarkably helpful.^[1]

A product description is not the place for marketing fluff — only include facts that assist users in comparing products and making purchase decisions.

Split the information into categories making sure each of these aspects has a title and enough spacing:

• Product name
• Price
• How to use it
• How it looks
• What it does
• Rating

Play around with font-weight, color, and size to establish visual hierarchy and help users scan the description and find what they're looking for.