Understanding the Prosci ADKAR Model

The ADKAR model describes 5 building blocks that help individuals move through change. It focuses on what people need at a personal level so they can adopt new behaviors with clarity and confidence. The model includes:

• Awareness, which helps people understand why the change is happening. When awareness is missing, individuals often feel uncertain or disconnected from the purpose of the transition.
• Desire, which reflects a person’s willingness to participate. This step depends on how the change affects them, how much they trust leadership, and whether they see value in the new direction.
• Knowledge, which includes the information and training people need to perform in the new state. Even motivated individuals struggle when they do not know what to do or how to do it.
• Ability, which focuses on building the skills and practical experience needed to apply the change in daily work.
• Reinforcement, which ensures that new behaviors stay in place over time. This can include recognition, support from managers, or systems that encourage consistent practice.

When all 5 elements work together, individuals are more likely to adopt and sustain the change.^[1]