According to the sequential principle of service design, service experiences should comprise a series of interconnected touchpoints. These touchpoints must be designed in a meaningful way to create a seamless and delightful experience for users.^[1] By visualizing and orchestrating these actions and interactions, service designers can create a more cohesive and engaging service experience. For example, let's say a restaurant wants to improve its customer experience. Applying the sequential principle of service design here might involve:

• Mapping out the different touchpoints in the dining experience, from making a reservation to paying the bill
• Identifying the key actions and interactions that occur at each touchpoint. For example, greeting the customer, taking their order, and delivering their food
• Understanding how these touchpoints are interconnected and how they impact the overall experience for the customer
• Designing each touchpoint to be user-friendly and ensuring that they flow seamlessly from one to the next
• Continuously monitoring and evaluating the service experience to identify areas for improvement