Presenting strategy to your team

Your team needs different information than executives. They need to understand the why behind decisions, how their daily work connects to larger goals, and what success looks like. Team presentations should create shared context, not just deliver information. This means opening space for questions, concerns, and input on execution approaches.

Start with the problem you're solving and why it matters now. Teams disengage when strategy feels abstract or disconnected from real user needs. Walk through the key decisions that shaped your strategy and the trade-offs you considered. This transparency helps team members make similar judgment calls when you're not in the room.

Connect strategy directly to upcoming work. What does this mean for our next sprint? Which initiatives get priority? What are we explicitly not doing? Teams need concrete answers to translate strategy into action. End with clear success metrics so everyone knows how to measure progress. Leave time for discussion because questions reveal gaps in understanding that you need to address.