Stakeholder-specific communication

Every stakeholder speaks a different language. Engineers think in systems and technical constraints. Designers focus on user experience and visual communication. Executives care about business impact and market position. Effective PMs become multilingual, translating strategy into each group's vocabulary. The key is understanding what each audience values and fears:

• Engineers want to know technical feasibility and architectural impact, so frame strategy in terms of system design and code quality.
• Designers need to understand user benefits and experience goals, so connect strategy to user research and design principles.
• Executives translate everything into business outcomes. Show how product decisions drive revenue, reduce costs, or capture market share.
• Sales teams focus on competitive advantages and customer benefits.

This isn't about manipulation or saying what people want to hear. It's about finding the authentic connection between your strategy and each stakeholder's priorities. When done well, everyone sees how their work contributes to shared success.