Link questions with opportunities

The first step in creating effective "How might we" questions is linking them to real opportunities found in your research. Some teams make the mistake of asking general questions, like "How might we improve the product experience?" But this can lead to ideas that don’t target the real problems.

Start by reviewing the key insights you uncovered during discovery. Identify the top challenges, and use them to shape your HMW questions. For example:

• Problem: Our user research reveals that users are confused about our pricing plans.
• HMW: How might we make our pricing clearer for users?

This ensures your questions focus on real issues, leading to more relevant and useful solutions.