The benefits of an OST

The benefits of an OST Bad Practice
The benefits of an OST Best Practice

An opportunity solution tree helps product teams make smarter decisions, stay aligned, and move faster. Here are the main benefits:

  • Balance business and customer needs: It helps find a middle ground between achieving business goals and satisfying customer needs, ensuring both sides benefit.
  • Create a shared understanding: The tree serves as a clear visual tool that keeps everyone aligned on goals and possible solutions.
  • Foster a continuous mindset: It encourages ongoing exploration and adjustment based on feedback, allowing for flexibility and avoiding rigid plans.
  • Improve decision-making: Teams can see multiple paths and make informed choices about which opportunities to pursue.
  • Speed up learning: The tree allows teams to quickly test assumptions and learn what works, saving time and effort.
  • Boost confidence in next steps: It provides clarity on what to do next by mapping out opportunities and solutions.
  • Simplify stakeholder communication: The visual layout helps explain progress and decisions to stakeholders, making communication smoother.
Improve your UX & Product skills with interactive courses that actually work
<?xml version="1.0" encoding="utf-8"?>