The benefits of an OST
An opportunity solution tree helps product teams make smarter decisions, stay aligned, and move faster. Here are the main benefits:
- Balance business and customer needs: It helps find a middle ground between achieving business goals and satisfying customer needs, ensuring both sides benefit.
- Create a shared understanding: The tree serves as a clear visual tool that keeps everyone aligned on goals and possible solutions.
- Foster a continuous mindset: It encourages ongoing exploration and adjustment based on feedback, allowing for flexibility and avoiding rigid plans.
- Improve decision-making: Teams can see multiple paths and make informed choices about which opportunities to pursue.
- Speed up learning: The tree allows teams to quickly test assumptions and learn what works, saving time and effort.
- Boost confidence in next steps: It provides clarity on what to do next by mapping out opportunities and solutions.
- Simplify stakeholder communication: The visual layout helps explain progress and decisions to stakeholders, making communication smoother.