Get customer-facing teams to help with recruiting

A great way to boost your customer interviews is by tapping into the team members who regularly engage with customers, such as sales, account managers, and customer support teams. These colleagues have direct access to customers and can help you recruit participants for interviews.

Start by asking a customer-facing colleague if you can join one of their meetings. Make it easy by requesting just 5 minutes at the end of the call to gather insights or ask a few specific questions. This way, neither the customer nor your colleague feels burdened by extra tasks.

Once this becomes routine, you can take it further by asking your customer-facing teammates to schedule interviews for you. To make it even smoother, set clear "triggers" for when to invite customers, such as when they request a feature or call to cancel their subscription.