Collaboration is a key element of continuous discovery, emphasizing the need for teamwork across different roles. It begins with the "product trio", usually a product manager, designer, and engineer, working closely together, but it doesn't stop there. True collaboration in continuous discovery means breaking down the usual barriers between teams. Instead of each department working separately, everyone aligns around the product’s goals, sharing insights and expertise.

This approach allows teams to go beyond their basic duties, combining their strengths to come up with better solutions. When everyone, from design to development, works together, the product benefits from a wider range of perspectives, leading to more innovative and user-centered outcomes.