Outcomes should connect directly to the company’s larger goals. For example, if your business goal is to grow revenue, a relevant outcome might be increasing the number of users who upgrade to a paid version of your product. By focusing on this outcome, you’re directly supporting the business goal.

This connection ensures that the work you do not only produces results but also contributes to the overall success of the company. It keeps everyone focused on what truly matters and helps prioritize tasks that have the most impact. Always ask, “How does this outcome help achieve our business goals?”