Discuss post-launch monitoring

Launching a product is just the start. Post‑launch monitoring helps teams understand how customers engage with the product, whether it meets expectations, and what needs improvement. Keeping an eye on metrics like user activation, adoption rates, feature usage, and retention reveals early signs of success or friction.

For instance, the Golfshot app launched its Auto Shot feature by first tracking usage data from watches and phones during early access. This helped the team assess readiness and fine-tune the feature before full release. Afterward, they monitored adoption and usage to guide updates and improve the user experience in real time.^[1]

Post-launch tracking also helps teams react quickly if issues emerge. A tech company learned that only 45% of users engaged with a new software in the first quarter. By forming a task force to enhance onboarding and gather feedback, they increased adoption to 75 % in 6 months and boosted revenue by 20 percent.^[2]

Together, these examples show that active monitoring enables continuous learning and adjustment, turning launch data into better product outcomes.