Reengagement tracking

Reengagement tracking measures how successfully dormant (inactive) users return to active product usage. It focuses on identifying which features, notifications, or prompts effectively bring users back and whether they stay active afterward. Success in this area isn't just about getting a one-time return visit, but about rekindling sustained product usage.

Users often return through specific paths that vary by their dormancy reason. Some respond to new feature announcements, others to personalized reminders about their stored data or unfinished tasks. By analyzing successful reengagement patterns, teams can develop more effective strategies for similar user segments.

Reactivated users show distinct behavior patterns compared to new users. They might either jump back into advanced features they used before or need a gentle re-introduction to basic workflows. These patterns help teams design better reengagement experiences and predict which dormant users are most likely to return successfully.