Power users are those who demonstrate advanced product understanding and consistent engagement aligned with the product's core purpose.^[1] These users vary significantly across different products — in a personal finance app, they might be diligent daily budgeters, while in a gaming app, they could be users who explore all game mechanics and achieve high scores.

Power users reveal different patterns depending on the product type and intended use case. In utility apps, they might show high task completion rates rather than time spent. In creative tools, quality of output might matter more than feature usage breadth. Social platforms might identify power users through community impact rather than personal usage metrics.

The definition of a power user should align with product goals and user success metrics. Rather than assuming advanced feature usage equals power user status, teams should identify behaviors that indicate successful product use for their specific context. This understanding helps teams recognize and support users who are achieving their goals through the product, regardless of how technically sophisticated their usage is.