Cross-functional ownership of success metrics

Even when metrics are aligned, they only drive results if teams feel responsible for them. Success should not rest solely on product managers. Designers, engineers, analysts, and customer success teams all shape outcomes, and each must share ownership of the metrics that define success.

Ownership begins with co-creation. Teams should be involved early when defining what success looks like and in setting realistic targets. This prevents metrics from being seen as imposed and ensures that every function understands its contribution. It also breaks silos by using insights from different perspectives, for example, customer support may highlight friction points that engineers can resolve.

When metrics are owned collectively, accountability strengthens. Teams see progress not as isolated tasks but as a joint outcome they all contribute to. This shared responsibility builds trust, increases motivation, and makes success more sustainable.