Create a comprehensive product page

Create a comprehensive product page

Every app store listing requires carefully crafted elements that showcase your app's value and features. Strong product page materials directly impact your app's visibility and user acquisition.

Core elements required for both App Store and Google Play Store:

  • App name: Clear, searchable, and matching your branding
  • App icon: Visually distinctive and readable at all sizes
  • Preview video: Highlighting core features and user benefits
  • Screenshots: Showcasing main functionalities and user interface
  • App description: Clear explanation of features and benefits
  • Category selection: Appropriate for your app's primary function
  • Privacy policy: Addressing data collection and user rights
  • Localization: Adapting content for target markets

Additionally, Play Store needs you to indicate the app's content rating.[[1]] App Store requires a subtitle, keywords, whether the app includes in-app purchases, subscription details, and information for the What's New section.[[2]]

Pro Tip! Create a content calendar for your store listing updates — regular refreshes of screenshots and descriptions can help maintain app visibility.

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