The App Store lets you test multiple versions of your product pages against your original version. You can experiment with different app icons, screenshots, and app preview videos simultaneously. Each test requires approval through the App Store review process and must maintain platform guidelines. Running tests for at least 90 days helps gather meaningful data across different user segments and seasonal variations.

Google Play Store also allows you to try different combinations of app icons, feature graphics, screenshots, videos, and descriptions. Google's testing system automatically distributes traffic between variants to ensure statistically significant results.

Before launching any test, establish clear goals and hypotheses. Document which elements you're testing and why. Focus on testing one major change at a time to clearly understand what impacts conversion rates. Monitor test results regularly but avoid drawing conclusions too quickly — allow enough time to gather substantial data for confident decision-making.