Set clear app’s goals

When initial evaluation shows your app idea has potential, it's time to set clear goals. Many apps fail because teams start building features without defining what they want to achieve.

Clear goals help decide which features to build and how to present the app to users. This planning prevents adding unnecessary elements that don't help achieve the app's main purpose.

Key questions to answer:

• Core purpose: What exact problem does your app fix, and how does it help users?
• Success goals: What results will show your app is doing well in the market?
• Unique features: What makes your app different from similar apps?
• User appeal: Why will users keep using your app and tell others about it?
• Future plans: Where do you want your app to be in the next few years?

These questions create a clear direction for development and help avoid common mistakes. When everyone on the team understands these goals, they can make better decisions throughout the project.