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AR in e-commerce apps

AR technology is great for products that users need to try on or visualize before buying. For example:

  • Home décor, furniture, or vehicle customization. Preview placement gives customers a glimpse of what a product will look like when placed in their home or car.
  • Clothes and eyeglasses are available in AR as virtual try-ons. This allows customers to see how the product looks on them and if it matches their style.
  • AR filters allow users to see how makeup would look on them and helps them match it to their skin tone and personal style.
  • 3D scanning in apps like Google Lens to capture an image and instantly search it. This can help users easily find products around them online.
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