The SMART framework transforms vague tracking ideas into powerful, actionable metrics. This structured approach ensures every metric drives meaningful action and provides clear direction.

A SMART metric includes these essential components:

• Specific: Clearly defines what's being measured
• Measurable: Can be consistently quantified
• Achievable: Sets realistic targets that stretch but don't break team morale
• Relevant: Directly connects to business objectives and user needs
• Time-bound: Includes clear timeframes^[1]

For example, "percentage of users who complete at least 3 tasks per week" is a SMART metric. It's specific (defines exactly what activity counts), measurable (can be tracked as a percentage), achievable (can be influenced through design), relevant (indicates meaningful engagement), and time-bound (measured weekly). But sometimes, you won’t have the right metric yet, and that’s fine. In such cases, your goal can be: “Be able to confidently track this metric within X weeks.” Making it a priority to define and track the right thing is a valid goal on its own.