Using metrics proactively

While tracking metrics shows what happened, influential metrics drive what should happen next. They shift from passive monitoring to active catalysts for organizational change.

Proactive metric usage involves strategically introducing new measurements that spotlight overlooked opportunities. Imagine a UX team struggling to get buy-in for accessibility improvements. Instead of relying on existing metrics, they might implement specialized tracking to reveal that 23% of users employ accessibility features and spend 34% longer on the platform when properly accommodated. By measuring what wasn't previously measured, they create visibility for neglected priorities and build momentum for change.

The distinction between tracking and influence lies in intentionality. Tracking metrics passively record outcomes of decisions already made, while influential metrics actively shape future decisions by illuminating blind spots and uncovering hidden value. This helps expand organizational focus beyond established priorities to emerging opportunities.