Go from what to why to what next

Within your questioning frameworks, ensure this sequence:

• What questions identify patterns: "What metrics are trending up or down?"
• Why questions explore causation: "Why did our conversion rate drop after the latest update?"
• What next questions drive action: "What should we do differently based on these insights?"

Moving through this sequence prevents the common mistake of jumping straight to solutions before understanding root causes. For example, when seeing declining user engagement, resist immediately asking "Should we redesign the interface?" Instead, first understand what's happening and why before determining appropriate responses.